Video Vision is closing

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By Daniel Wilson

The last DVD rental store around St Kilda is closing. All DVDs, posters and memorabilia will be sold. The collection is impressive by any standard.

Video Vision has gained a reputation with film buffs from art-house aficionados to horror enthusiasts to documentary devotees to superhero cosplayers and everything in-between. This store surpassed all, and lasted longer than any other in the area.

The Millennium Falcon hanging from the roof has already gone, but other memorabilia adorn the aisles of lovingly and thoughtfully curated DVD collections.

In the end its story is a tale being told all over Australia. Going down to the shops to pick up a DVD just isn’t part of the vernacular anymore.

Revenue for the store has been decreasing for some time and took a noticeable dive since Netflix launched in Australia last year. While the landlord was accommodating, Carlisle Street commands high rents, and with the uncertainty hanging over the DVD rental market, the operator couldn’t commit to renewing their long term lease.

Melancholy grips at the end of an era such as this. Childhood memories are peppered with the times mum took us to the DVD store to get a cartoon – teenage angst found expression on those shelves – movie posters heralded exciting new arrivals – the smell of fresh DVD boxes evoked vivid memories of fighting with the girlfriend about which movie to get.

Now in this dying hour the opportunity to take a piece of history home is almost irresistible. See you down at Video Vision – at least for one last time.

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