Help keep kids warm this winter

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By Donna Campisi

‘St Kilda Mums’ is made of an amazing group of women who are a not-for-profit organisation based in St Kilda,. This inspiring team are now powered by over 350 amazing volunteers, who were initially established in February 2009.

The St Kilda Mums overall aim is to collect donations of nursery equipment and children’s clothing. The Mums recycle cots, prams, bassinets, clothes, car restraints and other baby essentials by cleaning and repairing them, and ensuring items meet national safety requirements. They are then relocated to families in need by social workers from 250 social welfare agencies in Victoria.

This not-for-profit organisation needs help finding 2,000 coats for babies and children, they are desperately in need for this already particularly cold winter this year!

St Kilda Mums collects donations, which are then given to nurses and social workers to pass onto families experiencing hardship right across Melbourne.

Currently holding their annual ‘Coats for Kids’ campaign, St Kilda Mums CEO Jessica Macpherson is hoping to meet demand levels for families needing assistance. “Now that the weather is getting chilly, there are many families not able to keep their children warm, or allow them to play outside due to an inability to afford warm clothing.”

“Good quality second hand coats, free of marks and stains, with working zips and hoods are needed to quickly distribute to an estimated 2,000 Melbourne babies and children in the coming months,” Ms Macpherson states.

What is needed? New and preloved clothing is most welcome from newborn size right up to children’s size 10. The appeal lasts until July 31. So please spread the word. St Kilda Mums are also encouraging schools, kindergartens, childcare centres and workplaces to hold coat drives in support of the initiative.

Surprisingly local opportunity shops were refusing to accept donations of cots and prams and other nursery gear, before St Kilda Mums started, this is when their generous organisation began. The items they were wanting to donate were only a few years old and in good condition but they had no-one to pass them onto. Not wanting to accept the solution of the local tip being the only place for these generous offerings, they tried tracking down a local women’s shelter. This is where they discovered there was no service like St Kilda Mums providing the needs of families suffering hardship with families who had nursery equipment to donate.

A complete list of other items that are suitable for re-homing is available on the St Kilda Mums website at

While items can be taken directly to the St Kilda Mums warehouse during opening hours, local donation drop-off points are also available across Melbourne – for details, email If you are unable make it to the warehouse during the collection times please send an email and the St Kilda Mums will be able to accommodate you at another time or put you in touch with a volunteer in your area who will be able to accept your donation and bring it to St Kilda for you.


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